“Consumers who support our mission and love our design have passionately called for more flavors almost since our inception, and we are listening,” said Boxed Water CMO, Robert Koenen. “Our flavor launch comes at an exciting time – when consumers are looking for healthy, tasty and eco- friendly options to kick off 2021 and support a better planet. Beyond the ‘new normal’ we are working towards a ‘renewed normal,’ that sets a brighter and higher standard.”
Purified through an eight-step purification process and UV treated, every Boxed Water™ carton promises a crisp, fresh taste. Boxed Water’s line extension will include:
- Lemon – a classic flavor with a hint of citrus
- Blackberry – natural berry sweetness for a change of pace
- Cucumber – spa-influenced refreshing taste
- Grapefruit – an energizing way to kick start the day
Displaying Boxed Water Is Even Better on each carton, the new packaging incorporates vibrant pops of colors with fruit-inspired designs. The new flavors are offered in Boxed Water’s 92 percent plant-based packaging – the highest rate achieved in the industry to date amongst all carton, aluminum and plastic brands. Even the cap is plant-based, derived from residue waste from FSC-certified sustainably grown trees used for pulp and bioenergy. Every Boxed Water carton is created out of paper sourced from trees in well managed forests, is 100% recyclable and BPA free.
“Like everything we do at Boxed Water, our core goal with the flavor launch is to support our planet and make sustainability a convenient and accessible choice,” continued Koenen. “Being environmentally conscious can still be a lot of fun, as these boxes and flavors convey.”
Boxed Water will continue to institute their One Million Trees campaign with the new flavors, where consumers are encouraged to post a picture of Boxed Water on social media with #BetterPlanet, and Boxed Water will plant two trees with the National Forest Foundation (NFF). Boxed Water has partnered with the NFF for over five years, planting more than a million trees, to support reforestation efforts in areas affected by wildfires and other natural threats.
Lemon, Blackberry, Cucumber and Grapefruit are available in the standard 500mL size and be available online and at select retailers alongside the brand’s current products: 250 mL, 330 mL, 500 mL and 1L sizes. To inquire about availability for purchase and resale, visit http://bit.ly/flavorwaitlist. To learn more about Boxed Water, visit https://boxedwaterisbetter.com/ or follow them on Instagram, Facebook, or Twitter.
ABOUT BOXED WATER
Boxed Water was founded in the belief that sustainability matters with the purpose of changing the way packaged water is shipped, sold and enjoyed. This year, Boxed Water became the most sustainable brand on the market, at 92 percent plant based with their packaging and new plant-based cap. All of Boxed Water’s cartons source paper from trees in well-managed forests – where new…
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