Google said it is lifting its ban on political advertising this week, after implementing the pause in response to the riot at the U.S. Capitol on Jan. 6.
Google told advertisers last month that its ad pause would last until at least Jan. 21 but kept it in place for more than a month afterward.
“Starting on Wednesday, we will be lifting our Sensitive Events policy to again allow advertisers to run political ads,” a Google representative said in a statement. “We will continue to rigorously enforce our ads policies, which strictly prohibit demonstrably false information that could significantly undermine trust in elections or the democratic process.”
Google previously has implemented pauses on political advertising, including around the November 2020 election. The ad pause ahead of the election affected more than 5 million ads, according to a post on Google’s blog from Amanda Storey, Google Trust & Safety director.
Facebook’s ban on ads about politics, elections and social issues, which took effect in November, is still in place, according to Facebook’s Ad Library.
Google CEO Sundar Pichai is set to testify before the House Energy and Commerce Committee next month on misinformation and disinformation alongside Facebook CEO Mark Zuckerberg and Twitter CEO Jack Dorsey.
Read more:: Google to lift political ad ban on Wednesday